ADJA seasoning cube is a spice brand in the Northern Part of Nigeria. The brand decided to move to the South West market, where we partnered with Patisen. The brand is confident in its seasoning composition, so all we have to do is to communicate this to the consumer. We decided to tell the consumer to “unwrap the good taste” because we are confident they will love it and come back for more.

We needed to stand out from the competition and be compelling to our prospective consumers.

Knowing its audience, we created stunning visual communications that will arrest the audience during market and trade activations.