Beta Season
Festive Campaign 2024
THE CONTEXT
GOtv is set to make this season more memorable and entertaining with an array of rich contents.
How do we encourage subscription and purchase of GOtv during the festive season, positioning us as the platform for best entertainment and drive brand love?
OUR APPROACH
Just like decorating the tree, singing carols, and cooking are traditions that bring people closer, GOtv connects people and BETTER through shared moments of entertainment.
This reflects the essence of Christmas – a time for connection, community, and celebration. Just as Christmas is better with family and friends, festive holidays are BETTER with GOtv.
Touch Points – Radio, Press, TV, OOH, Digital
Year – Dec 2024
