Win Big with FirstBank
THE CONTEXT
The FirstBank promotional campaign is an account acquisition drive designed to incentivize and reward new and existing Savings and Current account customers for saving and transacting with their Firstbank accounts. By incremental deposit, they stand a chance of winning cash rewards.
Agency was charged to develop exciting and brilliant communication that will effectively drive the promotional campaign and increase awareness for FirstBank promotional campaign.
OUR APPROACH
We resolved for a celebratory strategic route. This route spotlights the feeling of excitement and thrill that participants will experience when they win the promo. The route also shows that FirstBank is committed to making its customers happy. This route would also leverage testimonial advertisement to spotlight past and present winners of the promo.
Touch Points – Radio, TV, OOH, Digital and OTG
Year – 2023
